Customers want convenience. In the age of Amazon, it is increasingly common for shoppers to expect every step of the shopping process to be catered to them. This extends to how they receive the item, be it shipping, delivery, or being able to simply walk into the store and grab what was purchased via in-store pickup.
In-store pickup is often overlooked by businesses. Stores assume that because of the popularity of Amazon, all shoppers want their purchases to be shipped directly to them. It’s true that shipping is popular: 82% of online shoppers report having shipped an order to their home within the past year1. However, that does not mean that having shipping appeals to all consumers. 57% of shoppers did in-store pickup in 20172 and 8% wanted delivery via personal concierge service (although this number is growing)3. There is a wide variety of shopper preferences and stores selling on an online marketplace need to provide as many options as possible. Shoppers don’t want to compromise their convenience and won’t buy from a store that doesn’t have the delivery option they want. In fact, 50% of consumers have reported abandoning online shopping carts because the delivery options didn’t appeal to them4.
In-store pickup is often overlooked by businesses. Stores assume that because of the popularity of Amazon, all shoppers want their purchases to be shipped directly to them. It’s true that shipping is popular: 82% of online shoppers report having shipped an order to their home within the past year1. However, that does not mean that having shipping appeals to all consumers. 57% of shoppers did in-store pickup in 20172 and 8% wanted delivery via personal concierge service (although this number is growing)3. There is a wide variety of shopper preferences and stores selling on an online marketplace need to provide as many options as possible. Shoppers don’t want to compromise their convenience and won’t buy from a store that doesn’t have the delivery option they want. In fact, 50% of consumers have reported abandoning online shopping carts because the delivery options didn’t appeal to them4.
Customers want convenience. In the age of Amazon, it is increasingly common for shoppers to expect every step of the shopping process to be catered to them. This extends to how they receive the item, be it shipping, delivery, or being able to simply walk into the store and grab what was purchased via in-store pickup.
In-store pickup is often overlooked by businesses. Stores assume that because of the popularity of Amazon, all shoppers want their purchases to be shipped directly to them. It’s true that shipping is popular: 82% of online shoppers report having shipped an order to their home within the past year1. However, that does not mean that having shipping appeals to all consumers. 57% of shoppers did in-store pickup in 20172 and 8% wanted delivery via personal concierge service (although this number is growing)3. There is a wide variety of shopper preferences and stores selling on an online marketplace need to provide as many options as possible. Shoppers don’t want to compromise their convenience and won’t buy from a store that doesn’t have the delivery option they want. In fact, 50% of consumers have reported abandoning online shopping carts because the delivery options didn’t appeal to them4.
In-store pickup is often overlooked by businesses. Stores assume that because of the popularity of Amazon, all shoppers want their purchases to be shipped directly to them. It’s true that shipping is popular: 82% of online shoppers report having shipped an order to their home within the past year1. However, that does not mean that having shipping appeals to all consumers. 57% of shoppers did in-store pickup in 20172 and 8% wanted delivery via personal concierge service (although this number is growing)3. There is a wide variety of shopper preferences and stores selling on an online marketplace need to provide as many options as possible. Shoppers don’t want to compromise their convenience and won’t buy from a store that doesn’t have the delivery option they want. In fact, 50% of consumers have reported abandoning online shopping carts because the delivery options didn’t appeal to them4.
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